Rubans: Your Guide to Gen Z's Favourite Jewellery Trend

Gone are the days of choosing between costume jewellery that tarnishes quickly and fine jewellery with a price tag that makes your wallet weep. Demi-fine jewellery, the sweet spot Gen Z and savvy millennials are raving about. It's the perfect marriage of high-quality materials, statement designs, and accessible prices – everything you need to express your unique style without compromise.

Why Rubans Loves Demi-Fine

At Rubans, we're passionate about empowering you to shine. We believe jewellery should be an extension of your personality, a way to elevate your everyday look and turn heads. That's why we curate a stunning collection of demi-fine jewellery, designed to become cherished companions on your sartorial adventures.

What is Demi-Fine Jewelry?

Think of demi-fine jewellery as the bridge between costume and fine jewellery. Unlike costume jewellery that tarnishes quickly and can irritate your skin, demi-fine pieces are crafted with premium materials built to last. We use sterling silver as a base, a strong and hypoallergenic metal that provides a beautiful foundation for our designs. Then, we layer it with luxurious 14k gold plating, achieving the weight and brilliance of solid gold at a fraction of the cost.

The Best of Both Worlds: Luxury You Can Feel and Affordability You Can Love

The beauty of demi-fine jewellery lies in its clever construction. The combination of sterling silver and 14k gold plating offers the best of both worlds:

• The Look and Feel of Luxury: Our pieces possess the weight, shine, and timeless elegance you'd expect from fine jewellery.
• Durability You Can Trust: With proper care, your Rubans demi-fine jewellery will resist tarnishing and maintain its brilliance for years to come.
• Prices That Make You Smile: We believe luxury shouldn't come at a hefty price. Demi-fine jewellery allows you to invest in quality pieces without breaking the bank.